The authority also took issue with the studies submitted by E-Drinks, stating that while one did reference that coumarin was an appetite suppressor in the opening abstract, the paper concentrated on its pharmaceutical and therapeutic use. “We also noted that in 2016 we had assessed a body of evidence submitted in support of claims that the EGCG in green tea contributed to weight loss and concluded that they were not adequate to support such claims.”
“We noted that E-Drinks had provided evidence in support of the claim that the app assisted with weight loss in relation to its use with green tea only,” said ASA. Green tea onlyĪSA countered with the assertion that consumers would understand the claim “ weight loss” in the context of the ad to mean that the app’s use assisted with weight loss when used on water and other drinks. The firm also provided details of a study, which tested the effects of the app on green tea and found that the active samples of tea, which made use of the technology, appeared to have extracted a higher amount of coumarin and EGCG than the control samples, which did not make use of the technology.Į-Drinks also provided the results of a test undertaken by an independent expert on taste, who concluded that the effects of the technology improved the taste of all the drinks referenced in both ads. They added that coumarin was a known appetite suppressor and EGCG was a key compound in weight loss regimes since it was known to promote fat metabolism and clearance. The texture will also transform to give a silkier feel in the mouth with pulsar treatment.” E-drinks’ evidenceĮ-drinks Ltd, a London-based company, defended the claims arguing that in the case of green tea, when Pulsar Technology was delivered from a smartphone during the infusion period, the hot water extracted more coumarin and EGCG in the tea, which were critical in dieting and weight loss. “In particular, water responds by adopting a more open structure which gives the resulting e-tequila a softer, more mellow and more elegant character. “Experience this for yourself with Pulsar e-drinks apps.”ĪSA also referred to an accompanying listing in Google Play for ‘Pulsar e-tequila,’ which stated, “ Pulsar will provide short bursts of magnetic energy to your tequila to provoke a more intimate mixing of ethyl alcohol, water and other components. “We can pulse radio waves of special frequency to revitalise ‘tired’ water - taking it much closer to the quality of the water taken directly from that mountain stream … the revitalised water that pulsar technology creates…makes health-giving teas much more potent and effective and even dramatically improves unremarkable brands of vodka, brandy and tequila. The issues in question concern wording featured on the website ‘Seen on December 2017, the text used to describe the app stated, “Pulsar technology uses part of a smartphone’s radio system in a unique, patented process. “We told E-Drinks Ltd not to claim that their technology acted in such a way on beverages that they assisted with weight loss, or to claim that it improved the taste of drinks, unless they held adequate evidence to support those claims.”
The UK's independent advertising regulator has put a stop to advertisements that claim the product assisted with weight loss and that pulsar technology could improve the taste of the drinks.īoth claims were “ misleading” and challenged as to whether they could be substantiated as the ASA instructed the ads not to appear again in their current form. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
0 kommentar(er)
